Have you heard the buzz? MasqueBar’s new Coffee Collection debuts exclusively at Walmart this month. The caffeine-infused skin care line was revealed to beauty editors at an online event celebrating everyone’s favorite morning beverage—coffee! The Zoom occasion was complete with a complimentary coffee tutorial from Goodlife Coffee.
 
The indie brand just expanded into Tmall, but with more than 100 SKUs available in the mass market, MasqueBar has been innovating in the beauty industry for a decade.
 
According to Allan Lever, founder of MasqueBar and its parent company Look Beauty Products, the team isthrilled to introduce this comprehensive new skin care line. The collection features cream masks, sheet masks, scrubs, body masks and eye patches—all part of the growing global mask marketplace, as reported in Happi.
 
Also noteworthy, added Lever, is MasqueBar’s new retail partnership with Walmart, which includes 3,000 retail stores. Products are also sold at Urban Outfitters and H-E-B stores.
 
“While you’re stocking your cart with toys for the kids and other shopping items, throw a few masks in there and treat yourself!” said Lever.
 
What’s Brewing?
Autumn is traditionally pumpkin spice latte season and that is exactly what MasqueBar is brewing, as well as eight additional coffee-infused products to add a shot of caffeine to consumer’s skin care routine. Consumers can “espresso” themselves with the following new products:
 

Pumpkin Spice Latte Cream Mask
This cream mask contains pumpkin fruit extract, cinnamon bark extract and bergamot leaf extract to help cleanse the skin while helping to refine the appearance of pores and nourishing dry patches ($2.99).
 
Vanilla Bean Latte Cream Mask
Formulated with coffee extract, vanilla fruit extract and anise fruit extract, this cream-based mask promotes glowing skin while nourishing dry patches and helping to prevent the visible signs of aging ($2.99).
 
Coffee Cream Mask
Coffee seed extract, shea butter and vitamin E nourish, soothe and moisturize the skin ($2.99).
 
Espresso Sheet Mask
This toning sheet mask, formulated with coffee extract, hyaluronic acid and cica, helps calm and soothe dry skin while gently promoting a more even texture ($2.99).
 
Coffee Wash-Off Body Mask
A refreshing body mask that contains coffee extract, olive oil and shea butter to exfoliate and reveal nourished, moisturized skin ($2.99).
 
Coffee Exfoliating Scrub
Coffee, coconut and cocoa extracts purify, exfoliate and smooth the skin for a calm, moisturized and refreshed complexion ($2.99).
 
Coffee Mug Eye Patches
Formulated with coffee extract, peptides and vitamin E, this unique printed set of eye patches energizes the under-eye area while nourishing and moisturizing the skin ($2.99).
 
Coffee Bean Eye Patches
Coffee extract, vitamin E and castor seed oil work together to refresh the under-eye area while soothing and nourishing the skin ($2.99)
 
Coffee Hydro Gel Eye Patches
Infused with caffeine and coffee extract to instantly reduce the look of puffiness, brighten and moisturize. Designed to help exfoliate and soothe, they effectively restore skin radiance, softness and elasticity while diminishing dark circles under the eyes ($3.99).